UBAE’s ube twist for thanksgiving


Ever since tasting my first ube cheesecake it has been my “crowd pleaser” Thanksgiving dessert.

Ube, a purple yam grown in Asia, is a common ice cream and dessert flavor in the Filipino culture. Ube has both a unique sweet taste and an intense purple color which compliments a Thanksgiving menu (ever noticed how brown and muted traditional Thanksgiving foods are)? In the past, I ordered my ube cheesecakes through a friend of a friend – quite a process – so imagine my delight to learn about UBAE Hawaii.

Last Sunday, Chrissy and I had the pleasure of meeting Joy & Jeremy Jataas, the owners of UBAE Hawaii, and one of their adorable daughters, at the soft opening of their first storefront bakery located at 1284 Kalani Street, Honolulu, Hawaii 96817.

UBAE, an acronym for “Ube Before Anything Else”,  makes and sells the popular ube cheesecakes in various sizes and bakes gorgeous ube sprinkle cookies too. We tasted the cookies that day and they’re as tasty as the best seller cheesecakes.

UBAE Hawaii’s bakery is open on November 22nd for pre-order pick-ups but if you miss them this holiday, check out their event calendar to see where they will be popping up next!


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